What Customers Expect Out of Their Digital Experience
Customer needs evolve at a breakneck pace in the digital world. When the pandemic pushed companies to complete their digital transformation, brands focused heavily on addressing technical weaknesses and eliminating friction on digital platforms. A seamless digital journey was once a differentiator for businesses, but now it is a requirement—a baseline necessity. To gain a true competitive advantage in today’s market, digital businesses must prioritize personalized experiences in their customer journeys. Personalization is the next “must-have” customer experience feature that will define 2022 and 2023. Read more about what global business leaders are saying about how to rise to the occasion and use new technologies to prioritize customization.